Internet PIN-Debit-An Intro

 

 

Internet PIN-Debit – An Introduction

 

PIN-Debit cards have proven their efficiency and convenience for many years.  In spite of the many years of benefits, PIN-Debit has not been available for the purchase of products and services at online stores.

 

Major issues in using PIN-Debit for Internet purchases are the security and the protection of the PIN.  This concern is very justified given the current vulnerabilities and security weaknesses of the World Wide Web (www), Internet browsers, and e-mail services.  PINPAY solves these important issues.

 

Providing a PIN-Debit payment option for Internet purchases required a new and highly secure approach to both PIN entry and the communications of payment transaction information.  With PINPAY, the current convenience of a PIN-Debit Internet purchase is available with the transaction and financial security of a POS/ATM terminal. 

 

For secure communications between the cardholder and the card processor, PINPAY utilizes ACAP Security’s existing, proven, highly secure- ppn Technology.  To provide secure customer PIN entry from any commercially available computer, PINPAY has developed a software solution which provides security that exceeds the security provided by a POS/ATM.

 

From a consumer’s viewpoint, the use of PINPAY is simple.  The PINPAY software is compatible with commercially offered computers and operating systems, is easy to download and run, and does not require any special consumer hardware or training. 

 

The addition of PINPAY to an eMerchant’s shopping cart is simple- simply add a “PINPAY” button.  Selection of this button transports the customer outside of the non-secure World Wide Web and internet browser environment- to the highly secure PINPAY network.  The participation benefit to an eMerchant is reduced payment processing costs, and to a consumer, the option of using their PIN in a secure online purchase.

 

The market exists- Americans prefer debit cards over credit cards- 66% would use PIN debit if available.  PIN debit is the fastest growing segment of the payments industry.  Show Internet shoppers a secure and effective alternative to credit cards and they will used it … offer more payment options and your sales volume will grow.